W. J. Bush’s products are well known throughout Africa and the Middle east, through its old and well established brand names such as the Bint El Sudan, Geka, Marina, Sasorabia, Twenty Fragrances, Matskin, etc. With a history going back almost one hundred years.

Over the years the company grew and became well established in the production of perfumes and cosmetics.

From May 1996,W. J. Bush embarked on an expansion programme and diversification into soap manufacture, producing good quality laundry, toilet and antiseptic soaps such as Polo, Royal Princess, Geka, Septol etc. and within this short period have managed to establish a presence in the market nationwide by producing good quality soaps at affordable prices.